Our topics at the automotiveIT Congress 2017

Dr. Martin Hofmann

Executive Vice President
Group CIO Volkswagen AG

The Power of Machine learning – automotive perspective

Since its existence, the automotive industry has almost perfected the development and production of vehicles and components. Thereby the mastering of the laws of physics was in focus of the art of engineering.

With digitalization there are now many new possibilities for new customer solutions:

  • Innovative business models (e.g. Ride Hailing),
  • New product features (e.g. connected car) and
  • The development of completely new customer interactions (e.g. Apps) based on IT solutions.

Digitalization has arrived at the company`s core processes. Mobile business applications and the connection of production lines (industry 4.0) are now part of the agenda of many projects and initiatives.

While the automotive industry is in the midst of understanding and realizing chances of digitalization, AI is rapidly developing into a new key-technology. Therefore AI is currently being discussed as the next step “after” digitalization.

The keynote treats the topic of the development of AI and its importance for the automotive industry, which is beyond autonomous driving, for example

  • “self-learning” products and services,
  • Intelligent customer- and user interaction,
  • Autonomous functions within the company,
  • “AI”-driven company

The IT departments of automotive companies are facing the challenge of adapting the legacy systems to fit the future needs, together with the business areas. Furthermore they have to implement the current topics of digitalization and ramp up competencies and solutions around new technologies like AI.

Dr. Andreas Hirning

Partner with MHP – A Porsche Company

Redistribution of mobility dividend – IT agility

The mobility industry is experiencing unprecedented and enormous changes: from the diversification of drive types, to a transition from ownership to usership and the actual awakening of autonomous driving. In this context, Dr. Andreas Hirning will examine the redistribution of mobility dividend, the pre-requisite agility of IT departments and scalable platforms.

Totally new business models become conceivable, however, they will have to cope with the practical constraints of platform economics. Various success factors and platform operating modes are only one side of the coin; likewise, new approaches to using the infrastructure “road” will be needed to exploit the full potential of autonomous driving.

Gerhard Baum

CDO Schaeffler AG

Digitalization @ Schaeffler – The digital transformation of an integrated automotive and industrial supplier

Increasing digitalization has been changing whole sectors and their traditional processes over the past years. Schaeffler has recognized the importance of the topic digitalization at an early stage and defined an own digitalization strategy, the “Digital Agenda”. The “Digital Agenda” defines the corporate framework for the digital transformation. Within his presentation, Gerhard Baum, Chief Digital Officer at Schaeffler, will give an overview of the implementation of the “Digital Agenda”. By means of concrete examples, he will point out opportunities, challenges and changes which have been the result of the digital change at Schaeffler. Furthermore he will highlight first successful projects.

Peter Lorenz

Head of Global Systems Integration

IT-Speed: Zone 30 or Formel 1?

The automotive industry is faced with three challenges: to introduce innovations quickly, to occupy new markets and to serve customer needs in an agile and flexible way. IT and digital services play a decisive role here. They are the basis of new business ideas, products and services. In order to bring innovations quickly to the road, development cycles in the IT have to be as short as possible. This inevitably leads to a paradigm shift in the automotive industry – both in working methods and work culture.

However, how to choose the right development speed in order to achieve the maximum benefit?

Key is the intelligent choice of the corresponding development methodology and a comprehensive system architecture that supports it. Peter Lorenz uses customer examples to explain how to act intelligently in order to find the ideal control of the accelerator and to reach the destination in the most effective way.

Klaus Härtl

Head of the Electronics Competence Center Bertrandt AG

Bernhard Zechmann

Head of System Services, TQM and Procurement Bertrandt AG


The automotive industry is undergoing a process of change that is more dynamic than any upheaval it has experienced in the past. The term “digital car disruption” describes the coming together of the automotive world, consumer electronics and IT. Cars will become the largest and most valuable mobile devices with the ability to learn. New market players, smart data and the IoT will all have an influence on the development process. On the basis of 10 hypotheses about the future of the automotive world, speakers Klaus Härtl and Bernhard Zechmann will shed light on the potential questions: What will the automotive development process and the vehicles of the future look like? How can we synchronise and network completely different worlds, which operate at different speeds and use different methods, while taking financial factors into consideration? What role will people play in this context?

In their presentation entitled “Developed-to-X”, the speakers focus on the technical and cultural aspects of the digital transformation and come to the conclusion that cars could in future fall into the category of “fun to use”, with regard to their technology and the experiences it offers and also from the perspective of the people who develop and produce them as well as for the end consumers.

Dr. Jörg Dräger

Member of Executive Board Bertelsmann Stiftung

The digital education revolution

The future is digital – even in education. Each day, pupils receive a personalized math curriculum that a New York-based computer center develops overnight. A university uses software to predict the best courses for each student, including the prospective grades. A company makes their applicants serve sushi in a virtual restaurant, because the computer game will predict their later success on the job. These examples show: The way we learn is changing dramatically, turning our schools, universities and corporate universities upside down. Big Data has a huge impact on the education system as well as the labor market.

Using case studies from all over the world, Joerg Draeger shows what’s on the horizon. He describes schools, universities and start-ups which use new technologies, but also warns against the dangers of an unregulated digitization.

Tobias A. Gubitz

Director Brand Strategy & Marketing Communications

“Umparken im Kopf” – From Automaker to Networked Mobility Service Provider

With the big brand campaign „Umparken im Kopf“, Opel has launched the turnaround. The famous automobile manufacturer has been growing for four years. But the „re-branding“ is still continuing; Opel is in the middle of changing from pure car manufacturer to mobility service provider. At the CEBIT, Chief Marketing Officer, Tina Müller will demonstrate that Opel is well equipped for the new mobility era with innovative products such as the Ampera-e electric car, the personal connectivity and service assistant OnStar and the new mobility service Maven.

Automotive companies must reinvent themselves at a fast pace in order to be well prepared for the future of mobility. The global automotive industry is now in the middle of the greatest change in its history. The industry will change more strongly in the coming five years than in the five decades before. There are four megatrends that will determine the mobility of the future: the drive train of the future is electric; all vehicles will be connected all the time and be part of the Internet; individual mobility will not necessarily require car ownership anymore and autonomous Robotaxi will dominate our roads.

Jochen Fichtner

Director IT & Organisation Audi México S. A. de C. V.

Ivan Jukic

Head of ‚SAP Competence Center Production and Logistic‘ Audi AG

-Presented by HPE-

Innovative transformation toward ‘smart factory‘
The role of Audi IT in the age of digital change

The digitization and automation of the Audi production network is being carried out systematically with the vision of the ‘smart factory’ in mind. The vision is increasingly taking shape and is being carried out sustainably within the framework of a comprehensive transformation process.

This becomes especially clear with the new factory in Mexico as an example. Since March 2016, a highly integrated and sustainable SAP template solution has been in use in San Jose Chiapa. This is unique at Audi and the Volkswagen Group and represents a blueprint for the renewal of Audi’s European factories.

A key component is the focus on an end-to-end process and IT platform relying on the latest SAP HANA technology. It is based on processes that are standardized and calibrated to one another from finance, logistics, maintenance, quality management and production. New technology trends such as KI, IOT, mobile first and Big Data are integrated into the new system landscape as complementary elements.

ivii GmbH

Nicolaos Tsirigotis, Chief Sales Officer

Winner of the automotiveIT Startup Factory powered by Cisco

Those who make mistakes hold an invaluable resource in their hands: the potential to learn from them and improve in the long term. Preventing faults and reducing the cost of such faults are key issues, particularly where machine automation is only partly possible. ivii uses an intelligent image processing system to provide an innovative combination of software and hardware components supported by human control. ivii can integrate all these components using cloud services, augmented reality and Human Machine Interfaces (= HMI). Ivii guarantees quality assurance without speed loss with your products. For example, a motorcycle manufacturer can use intelligent image processing to determine the correct assembly of the gear units. In addition, these data are processed and stored in a cloud. And independent of the location, the quality assurance can be guaranteed by ivii.assist. ivii is a measure of the fact that people and machines communicate with each other as self-evidently as in a social network.

Brigitte Courtehoux

Head of Connected Services and New Mobility PSA Group

Bringing mobility beyond car ownership

Trends such as urbanization and digitalization are leading to a significant growth in the carsharing business. In this changing environment, PSA Group adapts its strategy to become a key player in mobility services, through its new brand, Free2Move.

Dr. Elmar Pritsch

Managing director of the central unit Information Systems and services
Robert Bosch GmbH

Evolving IT – Opportunities of the digital transformation

  • IT is in the center of the digital transformation and is the key enabler of modern products and attractive services of the future.
  • Bosch is combining its excellent product know-how with innovative IT expertise. The goal until 2020 is to link every electronic product of Bosch and equip them with intelligent services.
  • The buildup of a safe and world-wide scaling IoT ecosystem is crucial to reach this goal.
  • Innovation no longer only originates from inside the company but is also inspired by external partners, start-ups and universities based on the Bosch IoT ecosystem.
  • A new cooperation model between the IT units within Bosch enables a fast world-wide scaling as well as modelling of heterogeneous business models for different target units.

minnosphere GmbH

Sebastian Pawlowsky, Business Architect

Winner of the automotiveIT Startup Factory powered by Cisco

Minnosphere GmbH was founded in 2016 as a spin-off of msg systems ag. The main objective is to develop and market innovative, data-driven business models based on state-of-the-art information technologies. In doing so, minnosphere GmbH operates according to the principles of a lab and startup company and has thus developed five innovation cells – Next Generation Underwriting, alva cloud, myData, e-mobile CHECKER and SafePark.  – in a very short time. All developments are influenced exclusively from the customer perspective: added value and immediate benefit for the end users are always in the foreground.

With the so called “e-mobile CHECKER”, a smartphone-based consumer application will be available shortly. The 100% trustworthy evaluation of motion profiles will make it possible to categorize the personally most suitable electric vehicle, although vehicles of this type still have restrictions on range and recharge limitations. Another application, „SafePark“, shows how different industries can create superordinate, data-centric value-added services for their customers, in the example of a parking garage. The necessary technologies, above all a trustworthy data management platform, are developed and provided by minnosphere GmbH.

Leon He

President of Huawei Enterprise Business Group Western Europe

The increasing digitization and on-demand economy generate new market potentials and business models. Nevertheless, the challenges for automotive enterprises are developing rapidly and many critical manufacturing issues now require addressing.

For instance, the industry has to deal with shorter innovation cycles as well as strict development and production plans. The R&D IT is facing big challenges with regard to data-intensive workloads in CAE/CAD, virtual prototyping and simulations.

In addition, it is estimated that by 2020, 90 percent of cars will have an embedded communications system, known as C2X, linked to traffic lights, onboard car diagnostics, roadwork warnings, and other emergency and commercial services. C2X functions are becoming an integral part of the car itself and will no longer be considered as after-market products.

How can the classic IT be more agile and create business value?

Huawei and an automotive partner company will present success cases how innovative High-Performance Computing (HPC), IoT, Cloud & Big Data and connectivity solutions are applied to fulfill the dynamic requirements of the digital age.

Dr. Malgorzata Wiklinska

Head of ZF Denkfabrik – Innovation Lab (Zukunft Venture GmbH, Germany)
ZF Friedrichshafen AG

Being Agile means being Agile

Agility — a buzzword found in practically every lexicon in major companies.  Some of them introduce agility through cooperation, and others by streamlining various processes. And in the same breath, you hear the words “digital transformation.”  It represents a huge challenge for companies in every sector. It is only a question of time before it makes inroads into every company unit. 

But what is behind it and what stumbling blocks do we encounter when we “really” live, breathe and experience agility? Are we prepared for it, or better yet, what do we need to do to make it a reality? PowerPoint barrages alone won’t suffice.

Expectations vary, but the common denominator is abrupt change in the zone of conflict between traditional value creation and new digital business models, the new talents that are absolutely essential for success. Right?

The “reinventing,” the structural change that companies need, will be the biggest success factor in confronting the speed of the digital transformation.

Complexity and momentum are counteracted with self-organization and resilience. Managers must lead differently, and companies must invite others to co-create. Technologies are coalescing. There are no boundaries. Classic departments are becoming leaner to position and prepare themselves for the future. There is as yet no clear definition of the exact execution of this kind of agile, future-oriented company.  But that is what makes things so exciting. Let’s share our experiences and agilely deal with change.