Mattias Ulbrich

CIO, Dr. Ing. h.c. F. Porsche AG

How we learn from Motorsports for the Digital Challenge

Prepared to tackle the competition” – In line with this motto, Porsche IT is working to catapult the sports car manufacturer into a leading position in the Digital Challenge.

With the Porsche IT & Digital Strategy the sports car manufacturer is driving ‘Artificial Intelligence’, ‘Digital ​​Security’ and ‘Digital Experience’ forward in the areas of customer, products & services and business processes. The goal is to shape the exclusive and sporty mobility of tomorrow.

Porsche Artificial Intelligence – smart automation, intelligent digital assistants and data-driven decisions as an integral part of the value chain.

Porsche Digital Experience – Digital user experience as Porsche’s answer to the ever-changing mobility needs to turn everyday life into a special experience.

Porsche Digital ​​Security – compliance by design as the foundation of security and privacy of the digital products and services.

Mattias Ulbrich, CIO at Porsche, is giving an insight into the digital products and services from Porsche IT based on fascinating practical examples.


Mattias Ulbrich has been CIO at Dr. Ing. h.c. F. Porsche AG, since October 2018. 

He was born in Braunschweig, Germany, in 1966. After studying Electrical Engineering at Braunschweig Technical University, Ulbrich began his career in the Sales division of American IT company Hewlett Packard in 1993. Ulbrich joined Audi AG in 1998. Until 2003, he worked at the Neckarsulm site, where he was latterly in charge of the Information Systems – Product Manufacturing department.

Ulrich was subsequently appointed CIO at SEAT in Barcelona, Spain, where he was responsible for IT, Organization and Systems over a period of three years. After joining Volkswagen in Wolfsburg in 2006, Ulbrich held several managerial roles in IT, ultimately heading up the ITP Customer Order Process department. From 2012 on, Mattias Ulbrich was CIO at Audi AG in Ingolstadt for six years.