How we learn from Motorsports for the Digital Challenge
“Prepared to tackle the competition” – In line with this motto, Porsche IT is working to catapult the sports car manufacturer into a leading position in the Digital Challenge.
With the Porsche IT & Digital Strategy the sports car manufacturer is driving ‘Artificial Intelligence’, ‘Digital Security’ and ‘Digital Experience’ forward in the areas of customer, products & services and business processes. The goal is to shape the exclusive and sporty mobility of tomorrow.
Porsche Artificial Intelligence – smart automation, intelligent digital assistants and data-driven decisions as an integral part of the value chain.
Porsche Digital Experience – Digital user experience as Porsche’s answer to the ever-changing mobility needs to turn everyday life into a special experience.
Porsche Digital Security – compliance by design as the foundation of security and privacy of the digital products and services.
Mattias Ulbrich, CIO at Porsche, is giving an insight into the digital products and services from Porsche IT based on fascinating practical examples.