Director Digital Transformation Office, Volkswagen AG
What do people expect from a mobility provider in the future?
Falk Bothe, the Director of Digital Transformation at Volkswagen Group, will take the audience on a journey to explore how customer needs have changed over time from the daily “what do I need?” to “what do I want?”. Volkswagen has undergone the transformation from mass production to the complete individualization of products and to a model of a full-service mobility provider. Cars no longer only transport people and goods from point A to B; people also expect them to take care of everything that happens in between: from on-demand communication to entertainment services. The car has thus become the interface for a wide array of services.
But how can companies cope with this transformation and what is necessary for them to remain competitive in the future? The keynote will discuss how the Volkswagen Group tackles these challenges and how it has positioned itself for the future.
Falk Bothe (47), since January 1st 2017 Director Digital Transformation Office at Volkswagen AG is responsible for the Digitalization Program Management, Committees and overall Change Management for Digital Transformation within the Volkswagen Group. He reports to Jürgen Rittersberger, Chief of Staff and Chief Strategy Officer of Volkswagen AG.
Before that, he was Executive Assistant to the CDO from January 2016 on, responsible for the organizational buildup, Recruiting, Event Management, and organizational set up of Volkswagen Group Future Centers California and Asia. From 2010 to 2015 he worked at Volkswagen Consulting as Organizational Development Consultant, responsible for multiple Change Management Projects, such as Vision, Mission, Strategy and Leadership Development, Transformation and Business Reengineering, designing and facilitating major events for multinational Customers within the Volkswagen Group on all hierarchy levels. He was responsible for the Product Development of Business Reengineering Interventions, Communication and Corporate design of Volkswagen Change Management. Since 2014 he is guest lecturer for Organizational Change at TU Braunschweig and Hochschule Osnabrück, University of applied science.
Falk Bothe was born on 18th April 1971, in Braunschweig, Germany. He holds a Business Administration Degree, Dipl.-Kaufmann (FH) from Hochschule Harz, Wernigerode. He is a certified Business Coach, specialized in Provocative Style (DIP Munich), coaching both Top Managers and Organizations. He also holds a Harvard Kennedy School Executive Certificate in Public Leadership. He was semi-professional competitive Dancer in Rock Acrobatic for 25 years, multiple Winner of National Competitions, World Masters Finalist and Member of the German Rock Acrobatic National Team from 2006 – 2008 and as Main Class instructor coaches couples on international level.