What do the digitization and guerilla gardening have in common? Theses on digitization in practice
„Digital Transformation”, „Disruption”, „digital or dead” – we encounter such terms and slogans almost every day. Even the greatest skeptics are no longer able to escape this trend, others are already sick of hearing it. Several years have passed since the start of the digital transformation and we now face the question which concepts, announcements and promises have led to sustainable innovation and success and which have been debunked as nothing but marketing slogans. The presentation by Dr. Mannmeusel discusses the future of the industry on the basis of observations and conversations with colleagues in IT as well as the lecturer’s experience in business practice.